Salesforce Privacy Center & Consent Management

This deck introduces the Salesforce Privacy Center, a platform for managing and protecting customer data privacy, particularly in the context of regulations like GDPR and CCPA.

• It explains key privacy concepts like the “right to be forgotten” and the risks of non-compliance.
• The Privacy Center’s features are highlighted, including data subject request management, retention policies, data masking, and consent management.
• Salesforce’s Consent Capture tools, data model, and APIs are discussed, emphasizing how they enable businesses to record and manage customer consent preferences.
• The deck concludes by recommending resources for further learning.
• Overall, this presentation provides a valuable overview of Salesforce’s privacy and consent management capabilities, offering insights into how organizations can leverage these tools to comply with regulations and build customer trust.