Einstein GPT
October 29, 2023
Presentations
- Einstein GPT: This is a conversational AI model by Salesforce built on transformer architecture, designed to assist with tasks like customer service, marketing automation, and data analysis. It aims to provide personalized responses based on training data.
- AI Trust Gap: This refers to the disparity between AI capabilities and user trust. Salesforce addresses this with initiatives like the Einstein-GPT Trust Layer, focusing on transparency, customization, and governance.
- Einstein-GPT Trust Layer: This ensures AI-generated content aligns with company policies and ethical standards. It addresses compliance, governance, ethics, customization, and user experience.
- Einstein Co-Pilot: This feature automates tasks, offers intelligent suggestions, and enhances productivity within Salesforce. It includes Copilot Studio for building AI-powered applications.
- Copilot Studio Components:
- Prompt Builder: Simplifies crafting effective prompts for conversational AI.
- Skills Builder: Creates and manages skill sets for Einstein GPT models.
- Model Builder: Constructs and fine-tunes AI models for specific business needs.
- Salesforce Cloud Einstein Features:
- Sales Cloud: Offers Sales Assistant, Sales Emails, and Call Summaries.
- Service Cloud: Includes Service Replies, Work Summaries, Call Summaries, Knowledge Articles, Mobile Work Briefings, and Engagement features.
- Marketing Cloud: Provides Segment Creation, Email Content Creation, and Segment Intelligence.
- Commerce Cloud: Offers Goals-Based Commerce, Dynamic Product Descriptions, and Commerce Concierge.
- Other AI Features:
- Slack AI: Integrates with language models and offers AI-powered features within Slack.
- Tableau AI: Automates data analysis tasks.
- Einstein for Developers: Improves software development speed and efficiency.
- Einstein for Flow: Creates workflows based on text prompts.
- Trailhead Learning Resources: Provides Quick Look badges and in-depth badges for learning about Einstein GPT and related AI topics.
- Pricing: Included in Service Cloud and Sales Cloud Einstein at $50/user/month with limited credits. Enterprise Expansion packs are available for increased usage.
- Salesforce Customer 360 Data Platform: Offers key features like data integration, identity resolution, segmentation, data governance, real-time engagement, and AI/analytics. It has core components like Data Manager, Audiences, Privacy and Compliance, Insights, and Activation. The architecture includes data, processing, application, and analytics layers.